Different from the other categories, the Film category is by indication (the rest are by registration).

This category recognizes excellence in Film format and its capacity to capture the audience's attention during the commercial break. The copy length will be taken according to the tradition in each country and there is a requirement of insertion on television during primetime or commercial time (8:00 AM - 10:00 PM).

To participate in this category, the Film has to be indicated by a broadcast TV channel or a trade publication (TV, advertising, media, etc.) from its country. If you wish to nominate a film, you may contact the broadcast television channel where it has been aired.

The objective of this category is to recognize integration actions in television content that stand out for their intelligence. It will appreciate not only creativity and brand value but also the understanding and ability to adapt to the content's context, creating a positive connection with the audience.

Broadcast TV content can be enriched, improved, and expanded across different platforms. Any device with a screen (TV, desktop, laptop, tablet, smartphone, smart TV, mobile TV, etc.) represents a new opportunity. However, while different platforms offer vast communication opportunities for brands, keeping up with technology and regulations is a significant challenge. This category celebrates the most interesting advertising initiatives that use and integrate broadcast TV platforms (mobile, channel website, social TV, etc.), aiming to enhance the audience experience with their broadcast TV content (shows).

This category recognizes the use of broadcast TV in combination with any other media, rewarding the best integrated campaign that leverages television and its unique attributes.

Broadcast TV is ideal for brand building and a powerful tool for achieving short-term goals. This category recognizes promotional actions within programs aired on broadcast TV that generate direct audience interaction.

This category refers to any television content distributed through digital platforms such as streaming apps, OTT, connected TV, FAST models, AVOD/SVOD, websites, or social networks. Examples include TV shows or commercials broadcast online, exclusive content for digital platforms, and interactive TV shows using digital technology to engage the audience. The objective is to recognize and reward brands and agencies innovating in delivering TV content through digital platforms, leading the future of television.

Television is a powerful tool for promoting ESG (Environmental, Social, and Governance) principles, advancing a positive agenda, and creating significant societal impacts. This category aims to recognize advertising campaigns that use TV's vast reach and influence to support public interest causes and common well-being. We seek cases that stand out for creativity and innovation, demonstrating how TV can drive ESG practices. Evaluation criteria include originality, innovation in presentation, and excellence in execution.

This category rewards creativity and innovation in actions within reality shows, game shows, or contests that activate brands as thematic entertainment elements.

The On-Screen Talent category reveres the importance of casting for successful brand communication.

At its core, animation is the art of creating the illusion of motion with a sequence of images in rapid succession. From hand-drawn traditional animation to cutting-edge computer-generated imagery (CGI), animation is not just only about moving pictures; it's about telling stories, evoking emotions, and bringing daydreams to people’s lives.
This category Animation rewards the successful usage of TV animation to convey a message.