Different from the other categories, the Film category is by indication (the rest are by registration).

This category recognizes excellence in Film format and its capacity to capture the audience's attention during the commercial break. The copy length will be taken according to the tradition in each country and there is a requirement of insertion on television during primetime or commercial time (8:00 AM - 10:00 PM).

To participate in this category, the Film has to be indicated by a broadcast TV channel or a trade publication (TV, advertising, media, etc.) from its country. If you wish to nominate a film, you may contact the broadcast television channel where it has been aired.

This category seeks to recognize the useful and fun entertainment content produced by brands. With the objectives to approach the public, strengthen the engagement and add value to the brand.

The objective of this category is to recognize actions of integration television content that stands out by intelligence. It is appreciated not just creativity and brand valuation, but also for the understanding and capacity to adapt to insert a product, message or a brand in the television program narrative, creating a positive link with the public.

TV content can be enriched, improved, and expanded across different platforms. Any device with a screen (TV, desktop, laptop, tablet, smartphone, smart TV, mobile TV, etc.) represents a new opportunity. However, while different platforms offer vast communication opportunities for brands, keeping up with technology and regulations is a significant challenge. This category celebrates the most interesting advertising initiatives that use and integrate broadcast TV platforms (mobile, channel website, social TV, etc.), aiming to enhance the audience experience with their broadcast TV content (shows).

This category recognizes the use of TV in combination with any other media, rewarding the best integrated campaign that leverages television and its unique attributes.

TV is ideal for brand building and a powerful tool for achieving short-term goals. This category recognizes promotional actions within programs aired on broadcast TV that generate direct audience interaction.

This category refers to any television content distributed through digital platforms such as streaming apps, OTT, connected TV, FAST models, AVOD/SVOD, websites, or social networks. Examples include TV shows or commercials broadcast online, exclusive content for digital platforms, and interactive TV shows using digital technology to engage the audience. The objective is to recognize and reward brands and agencies innovating in delivering TV content through digital platforms, leading the future of television.

Television is a powerful tool for promoting ESG (Environmental, Social, and Governance) principles, advancing a positive agenda, and creating significant societal impacts. This category aims to recognize advertising campaigns that use TV's vast reach and influence to support public interest causes and common well-being. We seek cases that stand out for creativity and innovation, demonstrating how TV can drive ESG practices. Evaluation criteria include originality, innovation in presentation, and excellence in execution.

This category rewards creativity and innovation in actions within reality shows, game shows, or contests that activate brands as thematic entertainment elements.

The On-Screen Talent category reveres the importance of casting for successful brand communication.

Campaigns that have transformed the audience experience through the creative, strategic and meaningful use of artificial intelligence. Campaigns that mark a before and after, challenging traditional formats, redefining the narrative and opening up new possibilities for brands and content.