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The TV Awards Categories

FILM

Different from the other categories, Film is by indication (the rest are by registration).

This category recognizes excellence in Film format and its capacity to capture the audience´s attention during the commercial break. The copylenght will be taken accordingly to the traditional in each country and there is a requirement of insertion in television during primetime or commercial time (8:00 AM - 10:00 PM)

To participate in this category, the Film has to be indicated by a broadcast TV channel or a trade publication (tv, advertising, media, etc.) from its country. If you wish your to postulate a film, you may contact the broadcast television channel where it has been aired. 

BRANDED CONTENT

The purpose of this category is to recognize integration actions in television content that stand out for its intelligence. It will be taken into account not only creativity and branding, but also the comprehension and ability to adequate itself to the content´s context - thus positively connecting with the audience.

MULTIPLATFORM BROADCAST TV

Broadcast TV content can be improved, enhanced and expanded to different platforms. Every device that has a screen (TV, desktop, laptop, tablet, smartphone, smart TV, mobile TV, etc.) means a new opportunity. Although the different platforms represent huge opportunities for brand communication, keeping up with technology and regulation represents a challenge. This category celebrates the most interesting advertising initiatives that use and integrate broadcast TV platforms (app, Mobile, Channel Website, Social media and other media), seeking to widen the audience experience with their broadcast TV content (shows).

BROADCAST TV INTEGRATION AND OTHER MEDIA

This category considers the use of the broadcast TV in combination with any other media, rewarding the best use of television and its attributes in an integrated campaign.

BROADCAST PROMOTION

Broadcast TV is a major tool for brand building, but also a powerful one for achieving immediate goals. This category recognizes the promotional activities placed in shows aired on broadcast television that generate direct audience interaction.

TV ON DIGITAL PLATFORMS

This category refers to any type of television content that is distributed through digital platforms such as: streaming applications, OTT, connected TV, FAST models, AVOD/SVOD, websites or social networks. Some examples of this category include TV shows or commercials that are broadcast online, exclusive content produced for digital platforms, and interactive TV shows that use digital technology to engage the audience. The objective of this category is to recognize and reward the cases of brands and agencies that are innovating in the way of offering television content through digital platforms, and that lead the way in the future of television.

SOCIAL RESPONSIBILITY - BEYOND THE BRAND

This category refers to the role of the free television as a social communication that could promote a positive schedule in society on arguments of public interest or common wellbeing.

The objective is to recognize the advertising cases that use social power and the range of TV to positively support issues of social interest and public utility.

Creativity, innovation in the presentation of the theme and the execution of the work will be evaluated.

BRANDING IN REALITY SHOW / GAME SHOW

This category rewards the creativity and innovation of actions in reality shows, game shows or contests that activate brands as an element of thematic entertainment.

ON-SCREEN TALENT

In the On-Screen Talent category, the importance of casting for the successful communication of content is revered.